With the holiday merchandise season just around the corner, nothing could be more important to attaining your annual revenue goal as Conversion Rate Optimization (CRO). Very little time remains to move that inventory that’s piled up and ready to move. Don’t make the mistake of ignoring CRO or waiting for the holidays to pass — …
Yearly Archive
for: ‘2009’
Be a Thermostat, Not a Thermometer
What is the difference between a thermometer and a thermostat? When it comes to key performance indicators (KPIs), I know which one I would rather my KPIs emulated in my business. The question is, which of these two tools do the KPIs in use in your business resemble more?
Why the Right KPIs …
Increasing Conversion is NOT Reducing Bounces
With Google Website Optimizer releasing new features and announcing them at eMetrics in Washington, DC, there seems to be a growing cadre of Conversion Optimization specialists prepared to use this tool to drive website Conversion Rate Optimization (CRO). Is that really a good idea? Let’s investigate how this translates into practice, using a recent blog …
CRO – Ready for “The Rest of Us”?
Much of the focus in eBusiness has been on tools that are designed to increase the number of website visitors. Many companies have now realized that while increasing the number of visitors is important, converting these visitors into customers is the real benchmark of success. HiConversion can help get CRO into your eBusiness, rapidly. Adaptive read more…
The Cart or the Horse – Which Ought to Come First?
Most of us are advertising first and optimizing for increased page conversion rates later (or never). With billions of dollars being spent to drive web traffic, why wouldn’t online marketing professionals invest more into conversion rate optimization? A brief problem statement, from an objective perspective. A recent survey done by the Backbone IT Group concludes read more…
Multi-Variate Testing – How You Do It Does Matter!
An objective analysis of the types of MVT used to improve web page performance. Conclusion: adaptive MVT embodies the best aspects of the other two multivariate testing methods: the exactness of results achieved through full factorial testing, and the reduced number of required web visitors produced by the fractional factorial method. Why you should care read more…
CRO’s Time to Grow … 2010 and Beyond
The time for mass market adoption of conversion rate optimization solutions seems to have arrived. With eBusiness owners looking for a growth engine to pull their companies out of the recession, it’s time to put CRO at the heart of the enterprise. (editor’s note: product plug at the end of the analysis) For many years read more…
Conversion Rate – What is It and Is It Time to Care?
Conversion Rate is becoming a hot topic and CRO is coming into its own. It’s not all about traffic anymore, and that evolution is a good thing. So, what are your real options? This article lays out the potential ways to get conversion rate at the heart of your eCommerce Operations. Product plug: of course, read more…
Landing Page Optimization
The landing page is gaining prominence in Marketing Planning after being the poor country cousin for the first decade of eCommerce. Learn how you can simultaneously run a new marketing campaign and landing page optimization — kind of like walking and chewing gum at the same time — to drive ROI into the stratosphere. (Note read more…
Conversion Rate Optimization 101 … Back to School (Part 2)
According to FireClick 97% or more of your hard earned web traffic is wasted. Such poor online marketing performance is not acceptable or sustainable – but you knew that, didn’t you? Armed with good base knowledge, you’re now ready to learn all about MVT, statistical significance, factorial methods, and a bunch of other terms that read more…
