The Most Wonderful Time of the Year
Everyone knows the words to the song. Pretty soon, any retail outlet you approach will be booming out holiday-cheer tunes ad nauseam. But, for the moment, let’s try to keep the urge to vomit down and think about what really matters for eCommerce — and that’s making your website the BEST POSSIBLE store window you can have. Store window, eh, you say? Yes, you’re probably right. That metaphor doesn’t really work too well any more. Frankly, people arrive at your online checkout page through a variety of sources, and the important thing for you is to INCREASE REVENUE.
Increase revenue = conversion goal. It’s that simple. So how can CRO help that number to rise? and can it really rise in time to make the holiday season more profitable for a site like yours?
I know what you’re thinking, it’s always risky to try something new when the number of visitors is highest and at the time of the year when revenues are most critical to the company “making the numbers.” Right?
So let me tell you why – or rather, three ways how CRO is going to make you more money during this holiday season.
Three Ways CRO Makes You More Money
Three Things You Don’t Need in Order to Do CRO