Is the goal of SEO to get as much traffic as possible to a website? Many SEO companies will lead you to believe that more traffic is all there is to it. Let me suggest that the focus of SEO should be audience engagement, rather than traffic.
for: ‘February, 2010’
The advent of new multivariate testing technologies, adaptive multivariate testing in particular, is significantly impacting the industry’s best practices. Although they are still important and relevant, they are no longer dominant. Using traditional best practices is a great way to initialize the CRO journey but they are by no means the final destination.