Image via Wikipedia As a long-time in-house SEO, you’d probably expect that I did not consider myself a fool at the time I was doing that. But I have recently gotten that question from a lawyer who wonders if he…
Monthly Archive
for: ‘October, 2010’
Does an In-House SEO Have a Fool for a Client?
Can the Yellow Pages Beat Google?
Image via Wikipedia After reading that headline, you’ll be forgiven if you think that I’ve finally gone off the deep end (and I am not a particularly strong swimmer). But the venerable old Yellow Pages does have some distinct advantages…
How to Run a Webinar
Image via Wikipedia I do a lot of Webinars–some of them public and many private–and I’ve found a wide range in terms of how well they come off. I am always brilliant, thoroughly professional, and modest to a fault, but…
Will the visual design of your pages help your SEO?
Image via Wikipedia If you have worked on SEO over the years, you know that a lot of different factors lead to your organic search success, but the visual appearance of your pages hasn’t been one of them. Those days…
In search marketing, focus on what’s important
Image by add1sun via Flickr Search marketing seems like it changes every minute, and it’s hard to blame anyone who is worried about falling behind. With big news such as Google Instant seemingly coming every instant, anyone might be concerned…
Is Mayer’s Move to Local for Google a Demotion?
Image via Wikipedia by Frank Reed I have written in a few places this week about the move that Google announced as Marissa Mayer, their front facing VP of search products, was leaving that position and taking over Google’s location…
Mind the Gap between Marketing and Value
Image via Wikipedia I was in London last week, reminding me how I always like the simple phrase that asks you to be careful as you step from the Underground subway car to the platform, “Mind the Gap.” But I…
Unskewing the Web: Curators as filters
Image by prettyflower via Flickr by Aaron Kim This is my final post on the skewed Web. In the early days of Web 2.0 awareness, much was said about the new —now old—Web being all about participation: in the age…
Do online reviews matter to your existing customers?
Image by yipit via Flickr You have been hearing the old story for years now that online reviews found on Yelp and Google Place Pages and other places are increasingly important in your quest to persuade potential customers that you…
Living the Local Life on the Road
Image by PhotoJonny via Flickr by Frank Reed I am not a good traveler whether it’s in business or personal life. I mean this to say that I do travel, but it’s not my favorite thing to do. I don’t…
