An interview with a senior SEM specialist on how to best maximize your paid search efforts.
Monthly Archive
for: ‘January, 2011’
In and out
That’s one of the most important decisions you’ll make today. How much time and effort should be spent on intake, on inbound messages, on absorbing data… and how much time and effort should be invested in output, in creating something…
Are colleges waking up to social media?
Image via Wikipedia
My daughter has reached the end of her college selection process. She’s our first student headed off to college, so it was a learning process for all of us. She did a great job and she was accepted to her “college of choice” and sh…
Are colleges waking up to social media?
Image via Wikipedia My daughter has reached the end of her college selection process. She’s our first student headed off to college, so it was a learning process for all of us. She did a great job and she was…
Texting while working
Yes, you shouldn’t text while driving, or talk on the cell phone, or argue with your dog or drive blindfolded. It’s an idiot move, one that often leads to death (yours or someone else’s). I don’t think you should text…
Bill James and you
The guy who revolutionized baseball stats had a simple insight: past performance is a good indicator of future performance. The stock market doesn’t follow that rule, but an awful lot of human performance traits do. The question one must ask…
Algorithm change launched
I just wanted to give a quick update on one thing I mentioned in my search engine spam post. My post mentioned that “we’re evaluating multiple changes that should help drive spam levels even lower, including one change that primarily affects sites that copy others’ content and sites with low levels of original content.” That …
Google’s Proactive Stance on Do Not Track
By providing consumers with the ability to opt out of tracking, will Google undermine its business?
When was the last time you bought a tie?
My guess is not lately. When you first got a fancy job, you had a tie shortage, and thus attention was paid to ties. You bought "enough for now." Then you solved the tie problem and moved on. When you…
The Internet Industry Races Forward and Leaves Opportunity in the Dust
Cover of Simon & Garfunkel
by Frank Reed
There was a Simon and Garfunkel song called “Feeling Groovy” whose lyrics run, “Slow down, you move too fast, you’ve got to make the morning last, just kickin’ down the cobble-stones, lookin’ for fun and f…
