Monthly Archive
for: ‘April, 2011’

Why you might choose to be in favor of transparency

Thousands of doctors have signed up for a service that, among other things, they can use to try to prohibit patients from posting reviews. You can read a bit about it here. In Iowa, in a surprisingly similar move, the…

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Happy Tree Friends Give a Lesson in Copyright

This copyright lesson from YouTube featuring the homicidal, suicidal and just plain crazy cute fluffy characters of Happy Tree Friends highlights some of the risks of copyright infringement, and explains what sorts of content are subject to copyright. …

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ClickEquations Take Guess Work Out of Testing PPC Ad Copy

Testing ad copy is essential to the efficient running of a paid search campaign. Poor ad copy is the difference between trust and recognition of your brand in an extremely competitive marketplace which, if you learn the hard way, will have ultimately c…

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SearchIgnite Boldly Re-Launch As IgnitionOne

SearchIgnite, an online marketing platform technology company, has rebranded itself as IgnitionOne to coincide with the launch of it’s new “digital marketing suite”. Previously known for having a demand side platform (DSP) and a paid search automated b…

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comScore March 2011 Search Engine Market Share [Infographic]

Google saw some small gains for the first time since September, according to comScore’s March 2011 U.S. search engine market share rankings. Bing also continued its slow and steady growth, while Yahoo, Ask, and AOL saw less searches — with AOL and Ask…

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AOL Video Ranked #2 Most-Trafficked Online Video Platform by comScore Video Metrix

ComScore Video Metrix has just released the March 2011 U.S. Online Video Rankings and the big news is that AOL Inc. now ranks #2 in total unique visitors behind Google Sites, which continue to rank #1. As Vice President Joe Biden would say, “This is a …

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3 Website Exploits — Are You Protected?

Examining three common attacks that can hurt your visitors and rankings, and tips on how to prevent your site from being hacked. …

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Google’s Panda Update + Social = New Enterprise SEM Opportunities

The elimination of link farms and content scrapers, along with the introduction of signals from authoritative social media networks, have combined to create new opportunities for enterprise-level search marketers. …

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3 Link Marketing Strategies for Online Retailers

Link development for an online retailer has its challenges. Here are three strategies. …

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Turning the habit of self-criticism upside down

Perhaps this sounds familiar: When it’s time to write a resume or talk to a boss or discuss a project glitch with colleagues, the instinct is to spin, to avoid a little responsibility, to sit quietly. Put a best face…

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