A sure-fire way to map out the competitive landscape for your industry.
Monthly Archive
for: ‘July, 2011’
My Top 5 Most Used Custom Reports in Google Analytics
Well over a year ago now, I found myself in a bit of a situation. A new client who had been on Webtrends had decided to switch to Google Analytics and had lost all their previous data. That, in and of itself would be bad enough, but I was faced wi…
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Battle of the social media titans
Image by mira66 via Flickr Big companies don’t move that rapidly. They are lumbering sump wrestlers that move slowly and continually bulk up to be big enough to move the titan on the other side of the mat. As you look at how the social media market is evolving, you can see the lines being …
SEO Strategy: How to Capitalize on Your Competitor’s Mistakes
If you aren’t the marker leader, sometimes the best time to grab traffic and customers from your competition is when they screw up. You may notice that when your competitor makes a big mistake they generally don’t want to address it pu…
Now you are a celebrity
That means that… There are people who don’t know you… and who don’t like you. Specifically, there are people who don’t know your work, who haven’t taken the time to understand your point of view, who nonetheless have had to…
71% of Online Americans Visit Video-Sharing Sites [Study]
Kathleen Moore of the Pew Internet Project has just written a report that says 71 percent of online Americans now use video-sharing sites such as YouTube and Vimeo, up from 33 percent 4.5 years ago. The use of video-sharing sites on any given…
Google Study Examines Organic/PPC Interplay
A new Google study examines a common question from advertisers: Are PPC ads redundant when combined with a prominent organic ranking? The study reveals that the PPC ads have, on average, very little click overlap. The Details of the Study O…
Google Revamps Places Design, Removes Off-Site Reviews
Google has revisited the design of its Places pages. The new look is cleaner, involves more calls to action, and – most importantly – removes all the reviews that were being imported from competing sites. The New Look of Google Place…
Are Cars Becoming the Ultimate Mobile Selling Device?
Interesting new interactive apps are being created for our cars. GMC and Buick have integrated Facebook to track and socialize the personalized designs we dream up for their vehicles, while Toyota (screenshot above) is showcasing “car windows…
