Landing pages are frequently pushed to the back burner when creating digital marketing campaigns even though they can often have the single greatest impact on the campaign’s success. This is particularly surprising considering landing pages …
Monthly Archive
for: ‘August, 2011’
"I’m your singer…"
Keith Richards tells a great story about Charlie Watts, legendary drummer for the Stones. After a night of drinking, Mick saw Charlie asleep and yelled, "Is that my drummer? Why don’t you get your arse down here?" Richards continues, "Charlie…
Discover Unique Strategies for Link Building
Such compilations were already widely used in many instances as viral material, starting from the time of the printing press and also have not gone in
Mathematician Pierre de Fermat Honored With Google Doodle
When you scroll over Google’s latest Doodle honoring 17th century mathematician Pierre de Fermat there is a message that states “I have discovered a truly marvelous proof of this theorem, which this doodle is too small to contain.” The statement p…
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SES San Francisco 2011: Day 1 Coverage #SESSF
Susan Bratton’s keynote kicked off the first day of the SES San Francisco conference, and what followed was a day jam-packed with sessions on SEO, PPC, social media, and more. Here’s a roundup of coverage of Day 1 of SES San Francisco 2011. Co…
2 Books Offer Killer Social PR, Facebook Ad Tactics
If the social media book fits; buy it, download it, read it and share it. This summer two noteworthy books hit the search and social scene: “The Social Media #ProBook” and “Killer Facebook Ads.” The “Social Media ProBook” (#ProBook), by Eloqua a…
Getting Ready for Global Business: The Benefits of the Foreign Language Internet
As this column goes live, I’ll be in (hopefully) sunny San Francisco delivering a presentation as part of the Getting Ready for Global Business session at the 2011 SES San Francisco conference. Together with fellow speakers Motoko Hunt, th…
"I’m under a lot of pressure…"
The ellipsis hides the most important part of this sentence: "I’m under a lot of pressure from myself." When you have a big presentation or a large speech or a spreadsheet due, the pressure you feel is self-induced. How do…
Swiffy vs. Wallaby
Wallaby has been produced by Adobe and Swiffy has been produced by Google, both are used as HTML5 Web page creator from Flash objects. These two servi
Google Analytics Tweaks Sessions and Image Referrals
Google has made two notable changes to Analytics: Session IDs are now calculated somewhat differently and referrals from Google Image Search now count as search traffic. The New Definition of a Session To get an accurate idea of how a site vis…
