Monthly Archive
for: ‘December, 2011’

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The chance of a lifetime

A friend asked me the other day, "…given the sorry state of so much in the world, what’s possible to look forward to?" The state isn’t sorry. It’s wide open. Interest rates are super low, violence is close to an…

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Top 14 Things Marketers Need to Know About QR Codes

I recently spoke at SES New York on best practices for mobile marketing with QR codes. Here’s a follow-up crash course on tools, tactics, and best practices to confidently help you jumpstart a 2D barcode marketing campaign.

1. A QR Code is a 2D …

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Filtering ‘Bad’ Traffic: For Best Results, Get Beyond Good and Evil

Is that questionable traffic segment worthless? Or merely worth less?

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The reason productivity improvements don’t work (as well as they could)

GTD, 18 minute plans, organized folders… none of them work as well as you’d like. The reason is simple: you don’t want to get more done. You’re afraid. Getting more done would mean exposing yourself to considerable risk, to crossing…

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Key SEO 2012 Trends in North Asia

SEO has grown up. This year saw the graduation of SEO from its version 1.0 focus on the “meta things” like optimized tags, site structure, and links (internal and external) to something much bigger and more influential.

Some of this …

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NSTIC, Google & SEO

In case you missed it, Google is now a credentialed provider of Trusted Identities for the federal government. This means that the NSTIC, or National Strategy for Trusted Identities in Cyberspace, framework now has federally recognized and certifi…

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Google Panda Update: Say Goodbye to Low-Quality Link Building

A while back, I wrote about how to get the best high volume links. Fast forward eight months and Google has made two major changes to its algorithm — first to target spammy/scraper sites, followed by the larger Panda update that targeted “low qua…

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"It’s always been this way"

The only standard is impermanence. It’s very easy to believe that the world we live in has always been this way. Your ethnic group has always had a similar standing. Technology has always permitted certain kinds of interactions and is…

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Delete or edit, what to do???

Hi, I am planning to remove some of the articles on my website which I found are showing high bounce rate in analytics or have become irrelevant/ou

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