Is a new local paid inclusion program that promises to “put your business above the competition” in local search rankings really in the works? Google, Bing, and one company supposedly involved all are denying any involvement in such a product.
Monthly Archive
for: ‘January, 2012’
Yandex Extends Map Capabilities To 4 More Continents
Yandex, the leading search engine in Russia, has expanded its mapping capabilities by purchasing from NAVTEQ a license for digital maps of Europe, North America, Australia and developed countries in Asia to expand their Yandex.Maps product.
Obama’s Google+ Hangout: Google Angers Potheads, President Won’t Dance a Jig
Yesterday, President Barack Obama participated in a “virtual town hall” with citizens from across the United States in a Google+ Hangout. Obama fielded mostly pre-selected, but some spontaneous, questions from the West Wing.
U.S. Mobile Ad Spending Forecast to Exceed $2.6 Billion in 2012
Due to the rapid growth of mobile phones in the world and the advancement of Google’s mobile search advertising business, mobile ad spending is expected to grow past $2.6 billion in 2012. Overall ad share for Google is around 51 percent.
3 Keys to Optimizing Your PPC Campaign Structure
Campaign structure optimization is critical, but remains woefully undervalued. Let’s look at the three main areas you should focus on when creating the structure of your account: relevancy, better budget control, and advanced targeting.
Digital Asset Management Strategies to Grow Your Audience
Digital marketing optimization is more than just optimizing the media and content for search engine rankings. Your digital asset manager can leverage every asset to gain a wider audience and opportunities for sharing and linking to your content.
The waffle paradox
One way for a candidate to change the conversation around her candidacy: have her followers pelt the opposition with waffles at every public appearance. Eggos in particular are lightweight and their shape makes them easy to toss. Particularly in primaries,…
Google Responds to Privacy Policy Backlash: Don’t Log In
For years legislators, privacy advocates, and the FTC have suggested Google simplify its privacy policies. In consolidating policies associated with various Google products, it stands to reason the company believed it was satisfying such requests.
AdWords Performance Grader Tool Touts More Accurate PPC Data Reports
WordStream has updated their AdWords Performance Grader, released in August, 2011. Peer report data is now more accurate, as the tool has analyzed almost half a billion in annualized PPC spend, about 1.5 percent of Google’s total ad revenue.
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