Monthly Archive
for: ‘February, 2012’

cognitiveSEO Launches Link Tracking & Analysis Tool

CognitiveSEO is a tool that aims to provide all of the data and analysis necessary for link building campaigns in a single platform. Among the features SEOs may like: link profile analysis, advanced competitive research, and rank tracking.

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New Facebook Brand Pages Guide: Everything You Need to Know

Facebook’s new timeline-styled brand pages launched today and all Pages will switch over to the new format as of March 30. Some brands have already made the change. This guide will walk you through the new features and offer tips to get you ready.

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How Mobile, Social & Trust Are Shaping Local Search Usage [Study]

Online local listings are the most trusted and relevant results to access local business information, especially as consumers are adopting new technologies, applications and social networks, according to a new study from comScore and Localeze.

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7 Free or Low Cost Tools to Improve Landing Page Conversion Rates

Looking for fresh ideas on landing page testing? Do you have $157? If so, you can try all these tools. Yes, all. A single landing page that increases your conversion rate 20 percent would pay for your investment immediately and for months to come.

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Leap year meditation

Once in four years, just once, perhaps we could: Forgive, forget, relax, care, stand out, speak up, contribute, embrace, create, make a ruckus, give credit, skip, smile, speak truth and refuse to compromise–more than we usually do. Pick just one…

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Non-Google Link Strategy: An Example of Stealth Link Marketing

Link opportunities are everywhere. You just have to stop thinking about Google in order to see them. It isn’t easy. Yes, Google is important, but nothing is better than doing significant business regardless of which way the Google winds blow.

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Fade or gain?

An idea introduced to a population almost always fades away. Send 1,000 people a coupon, and perhaps 20 use it. To get more usage, you either need to ping the audience again or find a new group of people. This…

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Google+ Local Marketing Pilot Programs for Large Brands Show Promise

Opportunity abounds for nimble brands that embrace Google+. Local marketers have a new but challenging opportunity to tackle. Here’s why brands should launch a local marketing Google+ pilot program and which metrics to focus on and track.

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Leap Year 2012 Google Doodle Frogs Share Stage With Gioachino Rossini

The frogs are back, and this time it’s musical. Today’s leap year Google Doodle on Google’s homepage marks two occasions: the extra day that shows up almost every four years on February 29, and the birthday of composer Gioachino Rossini.

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Yahoo Threatens Facebook With Lawsuit Over Advertising Patents

Yahoo has warned Facebook that it will face legal action if the social network doesn’t sign licensing deals for patents Yahoo believes Facebook is using for its advertising systems, according to reports. Is Yahoo looking for some stock in Facebook?

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