Is Pinterest just a toy, or a legitimate source of targeted traffic? One early adopter shares his experience with Pinterest marketing, how it converts in comparison to channels like Facebook and YouTube, and some dos and don’ts for marketers.
Monthly Archive
for: ‘February, 2012’
It’s the End of SEO as We Know It (and I Feel Fine)
Now is the perfect time to liberate yourself from the algorithm.
PPC Scams to Avoid
When choosing somebody to manage your PPC campaigns, An old warning rings true: buyer beware. If it seems too good to be true, it probably is. Here are some of the approaches you should be suspicious of when looking to outsource PPC.
The Trip Advisor tail wagging the real world dog
More than fifty years ago, Duncan Hines (a real guy, unlike Betty Crocker), turned the restaurant business upside down. He began certifying restaurants as clean and safe, offering a sign for roadside diners that wished to welcome travelers from out…
Google Will Overtake Facebook in Display Ad Sales by 2013 [Report]
Facebook’s ad sales revenue will increase $2 billion year-over-year, totaling $5.1 billion for 2012, according to a new eMarketer forecast. However, the researcher predicts Google will overtake Facebook in display ad sales by 2013.
Google, Apple, Microsoft Agree to Mobile App Privacy Changes
Less than a week after a Federal Trade Commission report condemned the lack of privacy policies and disclosures from mobile application providers, Google, Apple, and Microsoft have agreed to improve privacy protections for their customers.
Facebook Premium Ad Upgrade Details Leaked
Facebook’s premium ads are getting a facelift. The company has been testing several soon-to-be-announced ad units, which leaked documents claim will produce more engagement, better recall, and a “significant increase in purchase intent.”
Scalable Product Discovery, It’s Time to Reconsider Your SEO Budget
It’s difficult to craft a model that scales the ability to create better findability to a vast array of product pages. Product pages, by definition, are typically similar in design and optimized for buying product, not so much indexable and optim…
Scalable Product Discovery, It’s Time to Reconsider Your SEO Budget
It’s difficult to craft a model that scales the ability to create better findability to a vast array of product pages. Product pages, by definition, are typically similar in design and optimized for buying product, not so much indexable and optim…
Google, Microsoft, Yahoo Working With White House on Do No Track Browsing
Google, Microsoft, Yahoo, and AOL are on board with a new White House “Do Not Track” technology plan that will give more control to users and more power to the Federal Trade Commission. A new Consumer Privacy Bill of Rights was also introduced.
