Monthly Archive
for: ‘April, 2012’

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A report from the U.S. Federal Communications Commission (FCC) has accused Google of knowingly collecting households’ Wi-Fi data, a practice the search giant has long argued happened by mistake during the design of its Street View service.

We know where we want to rank, we know who is ranking there but how will we get there? At the onset of your dive into SEO competitive analysis, it’s important you segment your analysis into three areas: content, authority, and opportunity.

Robust user reviews and the inclusion of reviews and other user generated content increases conversions. So can we use that dynamic for PPC ads as well? Yes we can! Here’s how you can give your PPC ads a performance a boost.

People who effectively manage PPC campaigns for companies are unknowingly releasing a world of practical, usable data to their direct competitors – but only if competitors know how to find it. Learn how you can extract this valuable secret data.

Google has announced that you can now see up to 90 days of historical data in your Webmaster Tools Search Queries reports instead of the previous 35 days. Three features – subscriber stats, robots.txt tool, and site performance features are gone.
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Are you angry and looking for answers about why your rankings vanished after Google released its Penguin update? One common factor thus far appears to be the signals of links that are pointing to your website, early analysis indicates.

in “Optimize”, Lee Odden contends that it takes many stakeholders in an organization – and not just on the marketing team – to contribute to an effective content marketing program and integrate it with search and social marketing.