For a long time, there was alignment between what we wanted when it came to privacy and what was possible for the government to do. We relished our privacy and got used to the freedom to act anonymously at the…
Yearly Archive
for: ‘2012’
PubCon 2012 slides: disavow links tool
I spoke at PubCon 2012 last month in Las Vegas. A couple people have asked for my slides, so here they are: Several of the slides have links to additional information, in case you’re interested. We announced the disavow links tool during my sessi…
Mobile Consumer Spending: Big Data Insights for Holiday Retailers
Ecommerce Quarterly shows increases in tablet and smartphone shopper traffic, with insight on which consumers convert best across the US. Publisher Monetate offers best practices from their analysis of over 100 million online shopping sessions.
Digital Swag from SES Chicago: Free SEO & E-Commerce Takeaways #seschi
Who doesn’t love conference swag? Here are five useful digital resources for SEOs and search marketers, courtesy of SES Chicago sponsors.
Mobile App Marketing Guidelines
Acquiring downloads and installs of a mobile app isn’t easy. There are millions of apps available on iTunes and Google Play, but thankfully there are many options to utilize media spend to acquire downloads and to help your application stick out.
"This is the best I can do"
vs. "It’s not good enough." Both are symptoms of a huge problem that doesn’t even have a name. Entire industries lull themselves into believing that what they make and how they make it is good enough–until someone comes along and…
23 Tips on How to A/B Test Like a Badass
A/B testing is hitting the mainstream because it is so effective. And with so many tools available it has become very easy and very inexpensive to run. Here are 23 helpful tips on how you can take your A/B tests from basic to the next level.
Putting Search in Focus: Trends to Watch in 2013
What does 2013 hold for marketers? What will be the biggest industry trends in the new year you’ll need to focus on? Entrepreneur Richard Zwicky shares his insights on Google, search marketing, social media, content, conferences and much more.
Accepting small promises
Marketing is about making promises and then keeping them. The marketer comes to us and makes a promise. If we accept the promise, a sale is made. If we seduce ourselves into accepting small promises, we let everyone down. The…
How to Scale your Link Marketing Strategy
Scaling your link marketing strategy can help build your traffic, exposure, and rankings. The key is to map out your strategy, train or hire the right people to carry it out, test it, and what will help you maintain quality over time.
