Yearly Archive
for: ‘2012’

Federal Trade Commission officials are reportedly thinking of dropping their antitrust case against Google. The FTC plans to drop the case because it doesn’t have evidence to prove that the way Google ranks its search results is hurting consumers.

Snoopy is hanging out with a bird of a different feather today. Rather than his traditional playmate, Woodstock, Snoopy appears with Dax, the mascot of upstart search engine DuckDuckGo to honor Charles M. Schulz, born on this date 90 years ago.

Google has slammed an upcoming meeting of the International Telecommunications Union (ITU), set for Dec. 3 in Dubai, which the company says will give governments the chance to set new regulations without input from citizens and user advocacy groups.
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The greatest ever Black Friday online retail sales of $1.042 billion followed a healthy Thanksgiving Day, with $633 million in sales. comScore, IBM, Performics and Experian share the latest holiday season 2012 stats, insights, and predictions.

(Not Provided) accounts for almost 40 percent of referring traffic data – and this will continue trending up until the majority of organic referrer data (search terms) will completely disappear. Here’s how to handle the growing lack of organic data…

Whether a company should bid on their own brand name to fortify their search position is a subject of fierce debate. Here are some of the key considerations to equip you with the information needed to make the right decision for your organization.

In the last two weeks Google has added updates to their new paid Google Shopping program to further improve the search experience. Here’s a quick look at the new shopping features, so you can quickly continue with your holiday festivities.

Everyone wants more clicks, more conversions, better ROI, lower CPA, and phenomenal results for pennies. But be cautious when choosing a metric. Always keep your business goals in mind and translate them into a PPC metric that makes sense to you.