Yearly Archive
for: ‘2012’

New study finds that 51 percent of car buyers who research using a mobile device ultimately buy a car. Furthermore, 49 percent of mobile auto searchers even end up making a purchase the very same day of their research.

All you need is an executive on your side. SEOs are always included in the process. SEOs are listened to, and the advice acted upon. SEO is a “once and done” process. Umm, not quite. In-house SEO can be a myth-tifying world. Let’s talk solutions….

Market surveys can be a rich source of unique, original content. Discover some real examples of the content that has already been created, then we’ll run down a checklist of 18 different types of content that you can generate from survey results.

To gain an edge this holiday season and better compete for consumers’ hard-earned dollars, you need to monitor your competitor’s keywords, paid search spend, and ad copy. Here are some specific methods for utilizing competitive PPC intelligence.
…

Every action counts. Ensure every conversion rich activity is properly tracked and accounted for when planning and optimizing for performance, and recapping campaign successes. Another key: measuring secondary actions specific to your audience.

In October, Google smashed its own search engine market share record, accounting for 66.9 percent of all searches conducted in the U.S. Microsoft’s Bing also had a record month, hitting a less spectacular though still noteworthy 16 percent share.

Marketing professionals, brand advertisers, agencies, and business leaders converged in the Windy City last week for SES Chicago 2012, and were treated to a feast of cutting edge knowledge and tools needed to traverse the digital landscape.

Learn about Bing’s new Webmaster Guidelines and free educational webinars being offered throughout the New Year, on topics ranging from crawling basics and SEO 101 to building authority and the search and social overlap.