HiConversion’s optimization engine leverages artificial intelligence and real time multivariate modeling to maximize e-Commerce revenue. Boca Raton, Fla. – Nov. 27, 2012 (For Immediate Release) – HiConversion, Inc., a leading e-Commerce Revenue Performance Management (eRPM) software and services company, announced … More →
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Boca Raton, FL – March 29, 2011 (For Immediate Release) – HiConversion, the market leader in real-time conversion rate optimization solutions for e-commerce merchants, announced today that its Founder and CEO, Dr. Zee Aganovic, will be presenting to an e-commerce industry … More →
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Boca Raton, FL – February 16, 2011 (For Immediate Release) – HiConversion, the market leader in real-time conversion rate optimization solutions for e-commerce merchants, is pleased to announce that Michael Margolies, CEO of investment bank Littlebanc Advisors, LLC, has joined its … More →
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Boca Raton, FL – February 16, 2011 (For Immediate Release) – HiConversion, the market leader in real-time conversion rate optimization solutions for e-commerce merchants, is pleased to announce that Ed Iacobucci, Founder and former Chairman of Citrix Systems, has joined its … More →
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Boca Raton, FL – November 23, 2010 (For Immediate Release) – HiConversion, the market leading e-commerce conversion rate optimization solution announces the completion of a $1.5 million Series A financing to a single Institution Investor, LB Merchant, L LLP. Littlebanc Advisors, … More →
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Online merchants are starting to pay attention to conversion rate optimization. More often than ever you can hear ‘ test baby test’ slogans. The simplest form of testing, so called A-B split testing, is often used in the wrong way. Here are the most common and the most expensive mistakes.
Surprisingly even the largest e-commerce …
Is the goal of SEO to get as much traffic as possible to a website? Many SEO companies will lead you to believe that more traffic is all there is to it. Let me suggest that the focus of SEO should be audience engagement, rather than traffic.
The advent of new multivariate testing technologies, adaptive multivariate testing in particular, is significantly impacting the industry’s best practices. Although they are still important and relevant, they are no longer dominant. Using traditional best practices is a great way to initialize the CRO journey but they are by no means the final destination.
Before the advent of multivariate testing technologies, the only option for conversion rate optimization practitioners was to follow empirically proven “best practices”. Now that multivariate tests are often showing that many of the best practices are not as generally applicable as originally thought, many are questioning their validity. We think that the best practices deserve the attention but be wary of their limitations.
We all know saying that road to hell is driven by good intentions. Likewise, by adding needed content and functional elements to your web pages, you can seriously impede your website conversion rate.
