The biggest, best-funded non profits have an obligation to be leaders in innovation, but sometimes they hesitate. One reason: "We’re doing important work. Our funders count on us to be reasonable and cautious and proven, because the work we’re doing…
Category Archive
for: ‘Godin’
Anticipation vs. anxiety
If we define anxiety as experiencing failure in advance, we can also understand its antonym, anticipation. When you work with anticipation, you will highlight the highs. You’ll double down on the things that will delight and push yourself even harder…
Thank you, Zig
My teacher Zig Ziglar died this morning. He was 86. Thanks for teaching me how to sell and why it mattered. Thanks for reminding me how much it mattered to care. Thanks for telling us a fifteen-minute story about Johnny…
Avoiding "I’ll know it when I see it"
This is a waste for the buyer and the seller. When you have a business or individual waiting for you to bring them custom work, it can lead to an endless cycle of, "hmmmm not quite right." If the architectural…
Broken events
People who don’t want to listen, being forced to sit through speeches that the speakers don’t want to give. If that sounds like a graduation or gala or corporate event you recently attended, I feel your pain. If someone starts…
Four questions worth answering
Who is your next customer? (Conceptually, not specifically. Describe his outlook, his tribe, his hopes and dreams and needs and wants…) What is the story he told himself (about the world, about his situation, about his perceptions) before he met…
Persuade vs. convince
An anonymous copyeditor working on my new book unilaterally changed each usage of "persuade" to "convince." I had to change them all back. Marketers don’t convince. Engineers convince. Marketers persuade. Persuasion appeals to the emotions and to fear and to…
The decline of fascination and the rise in ennui
A generation ago, a clever idea could run and run. We talked about Space Food Sticks and Tang and Gilligan’s Island and the Batmobile for years, even though there certainly wasn’t a lot of depth. Hit movies and books stayed…
The decline of fascination and the rise in ennui
A generation ago, a clever idea could run and run. We talked about Space Food Sticks and Tang and Gilligan’s Island and the Batmobile for years, even though there certainly wasn’t a lot of depth. Hit movies and books stayed…
In a hurry to be generous
We’re often in a hurry to finish. Or in a hurry to close a sale. What happens when we adopt the posture of being in a hurry to be generous? With resources or insight or access or kindness… It’s an…
