You know that I talk a lot about local marketing. But more and more what I am noticing is that huge changes occur for local websites so quickly in this industry that itself is not very old. Speaking of old, I hate to admit that I know this song, but it’s more because I was more »
Category Archive
for: ‘Internet Marketing’
Are Local Websites Like the Internet’s Old Gray Mare?
Optimize Your Web Site Search
My monthly Biznology® Webinar Tuesday was called “Optimize Your Web Site Search.” I talked for 30 minutes about how to help searchers find what they want on your Web site. Did a frustrated searcher just ask again why your site search engine stinks? Site search foments frustration because you can’t deliver on the implied promise: more »
How to protect your trademark online
In the quaint old offline world, things move slowly. If you have a good name for your business or your product, you know exactly what to do. You do a trademark search to make sure that no one else is using the name (at least within your industry), you add a the trademark symbol™ to your more »
Inbound Marketing the Way God Intended
Last week I asked my management team if what we do at Abraham Harrison is inbound marketing. Sara Wilson, my COO, told me yes, that our digital PR strategy of identifying thousands of topical blogs and then pitching them on behalf of our clients with the goal of securing hundreds of earned media mentions is more »
Don’t be afraid of fake reviews
Last week, I talked about how you really do know what to say in social media. I got lots of nice feedback on that post, but I know that some of you are still skeptical. I know that some of you still believe that old PR maxim to never dignify a scurrilous story with a more »
Are you launching sinking Web sites?
When I was in Stockholm last month, I visited a very cool museum dedicated to the Vasa ship, a huge Swedish warship launched in the 1620s. The ship was on display for all to see, with lots of explanations about the way it was built, what life was like back then, and many other interesting more »
Marketers must ask themselves, “What’s your story?”
If I asked you what’s the most important part of your marketing, what would you answer? Would you choose search? Social? Email? Remarketing? Display? What if I told you the answer is none of the above? Search, social, email and the rest are excellent marketing tools. They help you keep in touch with your customer and help more »
Do you appreciate your blogger network?
Last week, I talked about using the long tail of blogger outreach–the idea that you can’t pin your hopes for most public relations efforts on only the A-list bloggers. For each outreach, there are hundreds and often thousands of bloggers that are not well-known, but have influence on the very people that your PR campaign more »
It’s a Google World and that’s fine by me
I will admit that I am on the higher end of the social media user scale with regard to age. If you are that curious, I am 47 years old and have been working in the Internet space in some form or another since 1998. I am not a truly technical person but I can more »
Why You Should Be More Like Steve Jobs
Steve Jobs’ tragic death yesterday resulted in great accolades, making it easy to forget that he took a lot of criticism for his leadership style during his tenure at Apple. I think businesses would do well to study the Steve Jobs leadership method and take a few pages from his playbook. The bottom line in business more »
