You know that I talk a lot about local marketing. But more and more what I am noticing is that huge changes occur for local websites so quickly in this industry that itself is not very old. Speaking of old, I hate to admit that I know this song, but it’s more because I was more »
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Tag: ‘Moran’
Are Local Websites Like the Internet’s Old Gray Mare?
Optimize Your Web Site Search
My monthly Biznology® Webinar Tuesday was called “Optimize Your Web Site Search.” I talked for 30 minutes about how to help searchers find what they want on your Web site. Did a frustrated searcher just ask again why your site search engine stinks? Site search foments frustration because you can’t deliver on the implied promise: more »
How to protect your trademark online
In the quaint old offline world, things move slowly. If you have a good name for your business or your product, you know exactly what to do. You do a trademark search to make sure that no one else is using the name (at least within your industry), you add a the trademark symbol™ to your more »
You’ve probably over-farmed your donors
When it comes to your direct mail campaigns, you’ve probably over-farmed your land. You’ve been emailing and snail mailing the same donors you have done for a decade. It is time to leave the land fallow and let the lists rest. You have probably responded to lower donations and attention by relinquishing too much power more »
Why Meta Data Still Matters in SEO
The search engines have evolved a great deal in the last fifteen years. They’ve gotten a lot smarter, meaning that it’s not easy for a website to get a good search ranking. Back in the day, website owners would cram lots of keywords into the meta title, description, and keyword tags in the code and more »
Kangaroo: When Marketing Works
Oftentimes we learn the most from the simplest interactions that directly impact our own lives. We can then tell others of our experiences more clearly because the experience we had was quick, concise, to the point and not cluttered with much of what we see in today’s world. Here is how I experienced something from more »
Social business and the workforce: ROI, risk and reward
It’s been seven full years since O’Reilly Media organized the first Web 2.0 conference, and a handful of years since terms like Enterprise 2.0 and Social Business were introduced to our business jargon. However, the reality in 2011 is that the internal use of social technologies in large enterprises across the globe still faces an more »
Can Barnes and Noble engage Borders customers?
Celebrating at a funeral is in bad taste, so I’m sure the folks at B&N had to think carefully about to address the contacts they got from a recent acquisition of Borders customer data. Too friendly and cheerful would come across as celebration; too mournful and sympathetic would appear inauthentic or worse. Barnes and Noble more »
Inbound Marketing the Way God Intended
Last week I asked my management team if what we do at Abraham Harrison is inbound marketing. Sara Wilson, my COO, told me yes, that our digital PR strategy of identifying thousands of topical blogs and then pitching them on behalf of our clients with the goal of securing hundreds of earned media mentions is more »
Don’t be afraid of fake reviews
Last week, I talked about how you really do know what to say in social media. I got lots of nice feedback on that post, but I know that some of you are still skeptical. I know that some of you still believe that old PR maxim to never dignify a scurrilous story with a more »
